The contest, which runs from October 15 through November 15, 2026, encourages owners to upload photos or videos of their dogs' strangest habits. The campaign follows the release of Embark’s new Behavior Insights & Training feature, a tool designed to help owners understand how genetic markers influence specific quirks. While some habits remain a mystery, the company aims to highlight the unique personalities that define the bond between humans and their pets.
Public voting will determine the winners, who stand to receive prizes ranging from DNA testing kits to gift cards. The grand prize winner will be crowned the World's Weirdest Dog and receive a dedicated feature in Times Square, while runners-up will be awarded gift cards and access to the company’s health and behavior testing services. Participants can submit their entries and rally support via the official contest website throughout the month-long submission period.
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