The upcoming facility moves away from traditional gym layouts, instead opting for an "Amped Universe" design strategy. By merging strength training, reformer Pilates, wellness recovery, and entertainment into one space, the company seeks to position itself as a destination rather than a utility. Members will transition through distinct portals, ranging from the Roman-inspired Amped Arena and the Brooklyn-themed Babe Cave to Bali-styled Pilates studios and a moon-themed recovery zone dubbed Lunar Escape.
Beyond aesthetics, the facility will be equipped with specialized strength hardware, including pendulum squats and vertical leg presses, catering to both casual gym-goers and serious lifters. CEO Travis LaBazzo noted that the expansion represents a key chapter in the brand’s growth, focusing on creating an environment that encourages members to linger rather than just finish a workout. While full operational details and founding membership rates are pending, the company plans to release construction timelines and hiring information in the coming months.
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