Prime IV Hydration Adds Hormone Therapy and Niagen to Service Menu

The BHRT program centers on a physician-guided model, utilizing compounded hormones that mimic those naturally produced by the body. Designed to address symptoms like fatigue, brain fog, and hormonal fluctuations associated with menopause or andropause, the treatment relies on a solvent-free topical base intended for rapid absorption. Patients receive ongoing provider oversight to adjust dosages based on symptom relief rather than strictly targeting laboratory benchmarks.

Simultaneously, the introduction of Niagen®—a patented form of vitamin B3—targets NAD+ production to assist with metabolic function and cognitive clarity. By offering this as an infusion, injection, or add-on, the company aims to provide a more flexible experience for clients looking to pair cellular support with their existing micronutrient regimens. These additions reflect a broader strategy by CEO Amy Neary to position the brand as a comprehensive medical wellness provider rather than a boutique hydration service.

With over 215 locations currently active across 42 states, the company is scaling its clinical offerings to meet rising consumer demand for proactive health management. The franchise, which has held the top spot in its category in the Entrepreneur Franchise 500 for three consecutive years, continues to focus on a spa-like delivery model for these advanced medical services.