VEVOR Targets 2027 for First European Storefront After IFA Debut

The Berlin exhibition served as a testing ground for the company’s expansion, showcasing 20 key products ranging from professional workshop tools to outdoor equipment. Currently, VEVOR distributes roughly 15,000 stock-keeping units across the continent, relying on a digital-first model that integrates with major online marketplaces.

Shirley Liu, Head of E-commerce for VEVOR Europe, noted that the event provided essential direct feedback from regional stakeholders. To support this growth, the brand intends to bolster its local logistics network and after-sales infrastructure. The move into France represents a shift from pure-play digital sales toward an omnichannel presence, mirroring the company’s recent launch of a 32,000-square-foot flagship store in Houston earlier this year.