The sold-out event, held October 17 at the Waldorf Astoria Monarch Beach Resort & Club, drew over 500 guests for the organization's 22nd annual gala. Sequel Brands served as the presenting sponsor, with CEO Anthony Geisler pledging to match donations dollar for dollar on behalf of the company and its network of franchise owners. This contribution accounts for a substantial portion of the $2.38 million raised through the gala's Fund-a-Need campaign.
Geisler’s involvement with the nonprofit spans nearly a decade, culminating in his family receiving the Miracle Maker Award in 2024. The latest donation is part of a broader $10 million pledge Geisler previously committed to the organization. Beyond the matching gift, the evening generated $539,000 through live auctions, with the total proceeds earmarked for financial assistance, housing, and basic necessities for families in crisis. The event, themed The Miracle of Tomorrow, featured a performance by Grammy-winning singer Ashanti and reinforced a partnership focused on providing stability to caregivers during their children’s medical treatment.
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