Chelsea FC Signs Global Automotive Partnership with GAC

Under the new agreement, vehicles from GAC’s AION electric range will transport the men’s team to Stamford Bridge for selected fixtures. The partnership extends beyond logistical support, with plans for collaborative digital storytelling and fan engagement initiatives, including on-site vehicle displays designed to introduce supporters to the brand’s current lineup.

For GAC, the deal serves as a cornerstone of its 'One GAC 2.0' global strategy, specifically targeting European growth through its 'Local for Local' approach. The company is currently prioritizing the expansion of its presence in the region, focusing on the AION V electric SUV and the AION UT compact hatchback. By leveraging Chelsea’s extensive international reach, GAC intends to bypass traditional automotive advertising channels to connect directly with consumers interested in practical, technology-driven mobility.