Adam Squire Tapped to Lead 21X SPORTS Growth Strategy

Squire brings over a decade of industry expertise to the role, having spent the last four years navigating the intersection of sponsorships, athlete management, and sports technology. Since joining CapStone Holdings in 2022, he has spearheaded sports operations for GameAbove Sports, an entity that remains a key partner in developing the 21X SPORTS vertical. His new mandate focuses on deploying AI-driven engagement tools across voice, SMS, and email to streamline ticketing, merchandise sales, and fan loyalty programs.

Corey Welch, CEO of 21X, noted that the appointment aims to bridge the gap between advanced AI infrastructure and practical revenue generation. By automating intent identification and customer service, the platform intends to connect qualified fans directly with team personnel while managing logistics and renewals at scale. Squire’s leadership will prioritize commercial discipline as the company seeks to integrate its technology into the operations of collegiate departments, professional leagues, and apparel brands.