Contractor Commerce and Finturf Integrate to Expand Home Service Credit

The integration allows contractors using the Contractor Commerce platform to offer Finturf’s financing network without the need for custom development. This move addresses a long-standing friction point in the industry: the inability of standard revolving credit to cover high-value home service purchases. With this update, contractors can provide customers access to financing options exceeding $100,000 with repayment terms reaching 240 months.

Paul Redman, president of Contractor Commerce, noted that the goal is to shift the customer’s focus toward finding the right solution for their home rather than worrying about the ceiling of a credit card. Narek Khachatryan, chief product officer at Finturf, added that while financing has long been a staple for closing jobs at the kitchen table, this partnership effectively moves that capability to the digital storefront. The tool is designed to function across both online and in-home sales environments, aiming to increase deal closure rates by providing immediate, flexible payment solutions at the moment of purchase.