Since acquiring an interest in CheckedUp in December 2021, Rockbridge focused on scaling the platform’s digital infrastructure and footprint. A central component of this strategy was the 2022 acquisition of Health Media Network, which integrated high-value specialty health categories into a single ecosystem. This move allowed CheckedUp to expand its reach to more than 17,000 specialty healthcare providers and establish partnerships with most of the top 40 pharmaceutical manufacturers.
Brian Hermelin, Managing Partner and Co-founder of Rockbridge, noted that the firm’s growth playbook relied on combining strategic capital with targeted technology investments to transform the company’s market position. While financial terms remain undisclosed, the transaction is expected to close in the third quarter of 2026, subject to customary closing conditions. Legal and financial advisory roles for the deal were split among firms including Moelis & Company, Greenberg Traurig, and Debevoise & Plimpton.

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