The new facility, scheduled to begin operations on August 20, emphasizes recovery alongside traditional strength and cardio training. It marks the first Orlando-area location to incorporate advanced wellness features, including infrared saunas and contrast therapy through the Frost Locker system. Beyond the standard Olympic squat racks and HIITZone areas, members will gain access to specialized studios for cycling, hot yoga, and boxing.
CEO Tony Scrimale noted that the club serves as a strategic move to provide premium experiences at an accessible starting rate of $9.99 per month. The expansion project is set to generate over 70 local jobs, spanning roles from personal training to club management. This opening serves as a precursor to further growth, with the franchise group planning additional sites in Kissimmee West, Viera, Haines City, and St. Cloud as they aim to reach 65 Florida gyms by the end of 2026.
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