RLX Technology Reports Revenue Growth Amid European Expansion

RLX Technology posted second-quarter net revenues of RMB1.01 billion, a 14.8% increase compared to the same period last year. The e-vapor company continues to shift its focus toward international markets, which now account for 68.5% of its total revenue, while diversifying into smoke-free nicotine products.

Today, 12:46· Corp and Tech· 1,175 reads

The company’s gross margin improved to 35.4%, up from 27.5% in the second quarter of 2025, driven by supply chain optimization and a shift in revenue mix. While net revenues grew, the firm reported a U.S. GAAP net income of RMB222.0 million, a modest 1.6% rise from the previous year. Management noted that current results reflect a stabilization following a first-quarter boost linked to regulatory changes in export compliance.

To solidify its footprint, RLX Technology acquired a 51% equity stake in a major Western European distributor this July. The deal integrates a robust offline distribution network and a proprietary B2B digital marketplace into the company's portfolio. CEO Ying (Kate) Wang emphasized that future competitive success relies on this combination of channel autonomy, retail execution, and the scaling of new categories, such as modern oral nicotine pouches, beyond traditional e-vapor offerings.

RLX Technology Reports Revenue Growth Amid European Expansion

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