MINISO Opens First Pop-Up Store in Kraków

The site, situated near the city’s historic Old Town and the Central Railway Station, serves as a high-traffic hub for students and tourists. The pop-up design draws from the brand’s YOYO Fly with the Wind series, featuring a prominent installation at the entrance. Inside, the focus rests on collectible toys and blind boxes, including collaborations with Disney’s Stitch and Winnie the Pooh. To mark the launch, organizers hosted 150 local fans and featured appearances by the brand’s Giftbear mascot.

Poland has become a critical market for the company’s European strategy. Following the successful introduction of concept stores in Warsaw, the brand has leveraged its reputation for affordable, character-led merchandise to capture a Gen Z audience. This Kraków venture operates through August 31, providing the company with a testing ground for new retail formats in the region. As of March 2026, the retail group operates over 8,500 locations globally, including more than 350 stores across Europe.