Beetles Gel Polish and Pantone Launch Wellness-Focused Nail Collection

The collection features a signature hero shade, Medative State, a soft pale blue designed to evoke a sense of weightless calm and mental decompression. This lead color is supported by five additional hues, including creamy whites, warm neutrals, soft blush tones, and vibrant coral shades, all selected to accommodate varying moods and personal styles.

To promote the launch, the brand is running the "I Spy Beetles Medative State" campaign on its social channels through August 15. Participants are invited to document their self-care rituals for a chance to win a $200 wellness fund. The products are currently available for purchase through the brand’s website, Amazon, and TikTok Shop, marking a significant step in the company's strategy to establish color authority within the beauty industry.