vineyard vines Launches Back-to-School Line Focused on Coastal Prep

The new lineup features a broad range of essentials, including performance-ready clothing, dresses, skirts, and layering pieces like pullovers, alongside functional accessories such as backpacks and lunch boxes. Co-founders Shep and Ian Murray designed the collection to prioritize versatility, aiming to simplify transitional dressing for families navigating shifting seasonal weather.

Shep Murray, who serves as CEO alongside his brother, stated that the brand intends to support students with comfortable, confident styles that suit everything from first-day photos to late-summer outings. Reflecting on the personal significance of the season, Ian Murray noted that the collection draws from the brothers' own childhood experiences of shopping for school, emphasizing that the focus remains on timeless apparel that facilitates a fresh start for students. The collection is currently available through the company’s website and at retail locations across the United States.