Reformation Targets NYSE Listing With IPO Filing

The proposed initial public offering marks a significant transition for the 17-year-old retailer, which has built its reputation on a sustainable business model and a responsive supply chain. While the company has confirmed its intent to go public, the specific number of shares to be offered and the anticipated price range remain undecided, pending market conditions.

To manage the offering, Reformation has assembled a heavy-hitting syndicate of financial institutions. J.P. Morgan and Morgan Stanley are leading as joint bookrunning managers, supported by Citigroup and RBC Capital Markets. Additional bookrunning duties are handled by Guggenheim Securities, Baird, William Blair, and BTIG, with Telsey Advisory Group serving as co-manager. Currently, the brand maintains a global footprint of 70 retail locations across the United States, United Kingdom, Canada, and France, while reaching customers in over 150 countries via its e-commerce platform.