Gorenje, a subsidiary of the Hisense Group, is rolling out a series of consumer promotions and activations across the Middle East and Africa designed to align its product lineup with the surge in household gatherings during the tournament. The company aims to position its appliances as the backbone of match-day hospitality, ensuring food and beverage preservation throughout the event.
Fazalur Rahman, Regional Marketing Director at Hisense Middle East & Africa, stated that the sponsorship is intended to forge deeper connections with fans by emphasizing the role of premium cooling solutions in hosting. The campaign highlights a diverse refrigeration portfolio, ranging from high-capacity four-door units with 735-litre storage to modular, single-door configurations. Key technical features promoted include Inverter technology, metal back cooling, and NoFrost systems, which the brand claims reduce maintenance while improving temperature consistency for modern, design-conscious kitchens.
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