rePurpose Global Debuts Tool to Fast-Track California SB 54 Compliance

The new Packaging Simulator allows companies to upload 2023 baseline data to instantly project how potential material shifts, lightweighting, or reuse initiatives affect EPR fees, recyclability, and plastic footprints. By automating these calculations, the platform aims to minimize the regulatory pushback often triggered by incomplete data sets. For consumer brands, the tool offers a way to move beyond simple fee estimation, providing a multi-year forecasting lens that helps sustainability teams build internal business cases for packaging overhauls.

Leo Chao, Creative Director at packaging design partner Zenpack, noted that while the data provides the necessary clarity, the true value lies in how quickly insights translate into actual manufacturing changes. Manika Doshi, CEO of rePurpose Global, emphasized that the tool is designed for the long term, as annual source reduction reporting remains a requirement through 2032. The platform is currently available for brands looking to finalize their documentation before the upcoming state-mandated submission date.