The relocation to the 125,000-square-foot facility at Mohegan Sun positions the expo as a central meeting point for visitors traveling from Boston and New York City. Organizers are leveraging this momentum by assembling over 200 brands and a speaker list headlined by snowboarding pioneer Travis Rice and Olympic gold medalist Jessie Diggins. Joining them are freeskiing icon Tom Wallisch and professional snowboarder Kimmy Fasani, who will participate in interactive sessions and fireside chats.
Beyond athlete appearances, the event focuses on retail and immersive experiences. The Colorado Ski Shop is set to feature $2 million in inventory, offering discounts of up to 60% on technical gear and apparel. The floor plan includes specialized zones for snowboarding, an Alpine runway for fashion showcases, and a high-stakes Rail Jam competition. For attendees seeking early access to inventory, the Powder Pass provides a 9:30 AM entry window, while general admission tickets start at $16. The weekend concludes with an after-hours celebration featuring live DJ sets and giveaways, including daily Ikon Pass raffles for early arrivals.
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