Starting this month, Prime Video subscribers will gain access to the league’s full library, including tournament highlights and athlete-focused content. CEO Kevin Cassidy framed the partnership as a necessary expansion of the league's accessibility, aiming to capture viewers who want to engage with the franchise’s city-based teams on their own schedules.
TBL differentiates itself from traditional boxing through a franchise model featuring 12 teams across major U.S. markets. The league utilizes a unique tournament format where bouts are decided by cumulative team performance rather than individual records alone. By securing a constant presence on a major platform like Prime Video, the organization intends to solidify its position as a fast-growing player in combat sports.
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