Sonesta Launches Young Royals Program for Family Travelers

The initiative kicks off the guest experience immediately upon arrival, providing young visitors with crown-making kits and plush mascots to serve as companions throughout their stay. Beyond the initial welcome, the program integrates storytelling into the hotel environment through custom activity books and dedicated play spaces, including elaborate, castle-inspired setups in banquet or guest rooms.

Families are encouraged to navigate the hotel through the Royal Quest, a scavenger hunt that leads guests to hidden amenities and property features. Dining also receives a thematic shift, featuring kid-friendly menus and branded beverage containers. The program is currently rolling out at several key locations, including the Royal Sonesta Chicago Downtown, Royal Sonesta San Juan, Royal Sonesta Washington, DC Capitol Hill, The Benjamin Royal Sonesta, and The Yorkville Royal Sonesta Hotel Toronto.