Wardah Launches Indonesia’s First Skin Longevity Clinic in Jakarta

The initiative categorizes skin health through five core pillars: move, eat, rest, stress, and protect. By integrating daily lifestyle rituals with targeted skincare, the clinic aims to demonstrate how minor behavioral changes influence skin function over time. Visitors undergo a diagnostic journey—Measure, Understand, and Act—which generates a personalized Skin Longevity Score alongside tailored protocols ranging from nutrition advice to specialized Pilates sessions.

Dr. Sari Chairunnisa, Deputy CEO of ParagonCorp, emphasized that the goal is to shift consumers from passive product usage to informed action. The program is structured around three central tenets: protecting future skin, addressing past damage, and optimizing current wellness. By bridging the gap between clinical dermatology and daily habit-tracking, the brand intends to redefine skincare as a component of broader health management rather than a standalone cosmetic routine.