Perspire Sauna Studio Launches October Infrared Wellness Challenge

Participants who finish the eight-session requirement before October 31 will be entered into a drawing for a curated Sauna Essentials Kit. The company, which operates over 100 locations across the United States, designed the initiative to foster long-term wellness routines. Founder and CEO Lee Braun noted that previous seasonal challenges this year saw participation from over 7,000 individuals, with completion rates reaching as high as 38% during the summer months.

To manage the challenge, the franchise introduced a digital social tracker for users to document their progress and share milestones on social media platforms using the hashtag #fallritualchallenge. Registration is available via the Perspire 2.0 app, the studio’s website, or in person at any participating location. Winners will be selected randomly and notified by the company in November. The initiative remains free to enter, though participants must submit their completion stories through the official online portal to qualify for the prize.