Founder Laurice Rahmé describes the fragrance as a proactive stance on global unity, rooted in New York’s identity as a city shaped by diverse cultures. Designed as a unisex scent, it features a complex profile of pink grapefruit, tangerine, and pear, anchored by a base of tobacco, musk, and amber. The heart of the composition relies on raw ingredients from Laboratoire Monique Rémy, including lentisque and bran absolutes, intended to evoke resilience and interconnectedness.
The fragrance is housed in a royal lavender and white bottle, with a limited-edition version accented by Swarovski crystals. Beyond the aesthetic, the brand emphasizes sustainability, utilizing 100% recyclable materials for its signature silhouette bottle. The collection, which includes eau de parfum and a candle, officially launched in September 2026. Prices range from $140 for the candle to $900 for the crystal-embellished edition, with availability at major retailers including Saks Fifth Avenue, Neiman Marcus, and Harrods.
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