USANA CEO Kevin Guest Champions Music as a Tool for Human Connection

Guest, a lifelong musician who balances his corporate role with a passion for guitar and vocal performance, views music as a vital emotional reset. In his book, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, he recounts a childhood defined by this pursuit, noting that his parents prioritized buying a piano over a family vehicle. This foundational experience shapes his current philosophy, which posits that honest, heart-led performances create a unique, powerful connection between individuals.

Scientific evidence supports his perspective. A review of 47 studies involving 2,747 participants underscores the capacity of music therapy to mitigate physical and emotional stress, while also fostering stronger social cohesion through shared listening and performance. To mark the occasion, Guest suggests three practical steps: exploring genres from unfamiliar cultures to broaden perspectives, attending live community events to experience collective energy, and exchanging meaningful songs with friends to deepen personal relationships. He emphasizes that the benefits are accessible to everyone, regardless of professional musical ability, and encourages a simple focus on listening and sharing to cultivate individual peace and communal harmony.