The partnership builds on a collaboration that launched in 2022, signaling a long-term commitment to high-end theatrical amenities. Six of the new U.S. auditoriums are slated to open in 2026, pushing Cinemark’s total domestic ScreenX count to 30 just in time for the premiere of Avengers: Doomsday. This growth also marks the entry of the format into several new states and provides a specialized screening venue at the Playa Vista theater in Los Angeles, intended to showcase the technology to industry professionals and filmmakers.
Beyond domestic expansion, the companies are aligning their release strategies with new content formats. Jun Bang, CEO of CJ 4DPLEX, noted that the success of the recent "Shot for ScreenX" film Spider-Man: Brand New Day has validated the demand for content specifically designed for the platform. To sustain this momentum, the company plans to debut at least four additional "Shot for ScreenX" titles in 2027 in collaboration with major Hollywood studios.
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