Reel Wheels Debuts Massive Archive of Iconic Hollywood Props and Vehicles

The company’s holdings include prominent pieces such as the cockpit from Airplane!, the ambulance from The Cannonball Run, and vehicles featured in the Fast & Furious franchise. Rather than operating as a static museum, the firm intends to partner with hospitality groups, resorts, and developers to integrate these assets into immersive dining and entertainment environments. CEO Aaron Phillips views the collection as a cultural time tunnel, using physical objects to anchor shared memories in an increasingly digital landscape.

To manage this transition from private archive to public experience, Reel Wheels has recruited industry veterans, including two-time Academy Award-winning production designer Rick Carter and picture-car specialist Dennis McCarthy. The team is currently scouting international opportunities in regions like Qatar, Saudi Arabia, and the United Arab Emirates. By placing original props and vehicles at the center of custom-built spaces, the company hopes to extend cinematic storytelling beyond the limitations of the screen.