UpSwell Marketing Adds Executive Depth with Two Key Appointments

Hobley arrives with a 25-year track record in digital transformation, having previously held roles at Omnicom Precision Marketing Group and consulted for global brands including Ford and Nestlé. His mandate centers on consolidating UpSwell’s CRM, creative, and campaign intelligence capabilities to lower customer acquisition costs while boosting lifetime value. He views the integration of strategy and measurement as the primary lever for the company's next phase of growth.

Moran, formerly the Chief Technology and Product Officer at Surefire Local, brings expertise in scaling marketing platforms for multi-location and franchise businesses. Her role focuses on modernizing the company’s data infrastructure to simplify client experiences and improve performance optimization. CEO Eric Goodstadt noted that the duo’s combined experience is intended to bridge the gap between high-level strategy and technical execution, positioning the firm to better serve its mid-market and enterprise customer base.