Wave Kids Debuts Nationwide at Sprouts Farmers Market

The expansion introduces families to the brand’s specific approach to hydration, which swaps traditional artificial additives for organic agave, coconut water powder, and ocean minerals. While the beverage aisle has long been divided between sugar-heavy options and bland healthy alternatives, founder Shelly Garg designed this lineup to bridge the gap with playful, kid-centric branding. Each 8.4-ounce aluminum can features artwork created by children and interactive, color-changing packaging.

Shelly Garg, an FDA regulatory attorney and mother, launched the company to provide a more transparent choice for parents. The new retail items include both flat and fizzy options, such as the watermelon-strawberry Melon Berry Bliss, which incorporates organic acacia fiber. By securing shelf space in the Forager Finds section of Sprouts, the brand aims to establish itself as a daily staple for school lunches and extracurricular activities, moving beyond its initial online-only model.