The brokerage argues its compensation model shifts the industry standard by keeping capital in the hands of the workers rather than the firm. According to the company, agents at traditional 70/30 or 80/20 split firms earn between 26% and 46% less than their counterparts at flat-fee brokerages for identical transaction volumes.
"This isn't theoretical value," said CEO Dan Duffy. "It is more cash in our agents' pockets now." Duffy notes that this direct infusion of capital into local markets has a multiplier effect, estimating that the $1 billion in additional earnings supports roughly $2 billion in broader economic activity, ranging from mortgage payments to local business investment.
United Real Estate currently operates across 37 states with over 22,600 agents, utilizing its proprietary Bullseye platform to manage transactions. In 2025 alone, the firm recorded $30.3 billion in sales volume across 74,000 transactions. The company positions this flat-fee architecture as a way to eliminate systemic inefficiencies that prevent agents from maximizing their take-home pay.
Comments (0)
No comments yet. Be the first!