Stravito Bridges Proprietary Consumer Data Into Enterprise AI Workflows

Generic AI models often struggle to interpret the complex charts, visual findings, and specialized spreadsheets that house critical business insights. By deploying an MCP server, Stravito allows these models to ingest a company’s full library of proprietary research while maintaining strict data governance. The system functions on a Glass Box AI approach, ensuring that every insight provided by the AI is source-cited and limited to the user’s existing permissions.

Thor Olof Philogène, CEO and founder of Stravito, noted that the most valuable consumer research remains underutilized if it fails to guide real-world commercial actions. By connecting research repositories to enterprise AI, teams can now validate product strategies and marketing campaigns without navigating away from their current software environments. An initial pilot with a global media provider demonstrates the utility of unifying internal research with CRM and BI data in a single, coherent conversation. This integration reflects a broader industry shift toward open standards, allowing disparate enterprise platforms to communicate within the same AI-driven workflow.