American Association of Endodontists Wins Four PRSA Skyline Awards

The honors, presented September 17 at Chicago’s Venue West, recognize the association’s multifaceted approach to public education. Judges highlighted the "Worth Saving" campaign, which leveraged influencer partnerships and integrated media to counter fear-based myths surrounding root canal treatments. The association’s efforts focused on translating complex clinical data into accessible resources for patients navigating dental trauma or persistent tooth pain.

AAE President Dr. W. Craig Noblett emphasized that the strategy prioritizes meeting patients where they search for health guidance, whether on social platforms or through traditional news outlets. By equipping members with toolkits to address misinformation directly, the group aims to bridge the gap between scientific expertise and patient decision-making. These awards affirm the impact of the association’s shift toward AI-optimized and digital-first communication channels in the competitive landscape of public health advocacy.