00:00
Growing Money
Growing Money
USD/RUB
EUR/RUB
Releases

Tanmiah Opens R&D Hub to Accelerate Saudi Food Innovation

Tanmiah Food Company has inaugurated a dedicated innovation center at its Riyadh headquarters, consolidating the entire product development lifecycle under one roof. The facility aims to shorten the path from concept to market by integrating consumer insights, pilot trials, and sensory analysis to advance sustainable protein production in Saudi Arabia.

Tanmiah Opens R&D Hub to Accelerate Saudi Food Innovation

The new center serves as a micro-laboratory designed to replicate industrial processing capabilities at a smaller scale. By managing everything from initial product creation to final validation on-site, the company intends to bypass the inefficiencies of external suppliers and fragmented internal departments. The facility is divided into four specialized zones covering research, kitchen applications, and sensory testing, allowing for rapid iteration of healthy protein products tailored to local preferences.

Beyond internal product development, the center acts as a collaborative hub for HORECA partners, enabling the creation of customized menus and food service solutions. While poultry remains a primary focus, the company plans to utilize the platform to explore broader protein categories. This expansion aligns with Tanmiah’s strategy to strengthen local food security and contribute to the Kingdom’s Vision 2030 objectives. Group CEO Zulfiqar Hamadani noted that the center would bolster the company's ability to respond to evolving consumer demands while supporting a more self-sufficient agricultural sector.

This launch follows a string of recent accolades for the firm, including consecutive Product of the Year awards for its frozen and marinated chicken ranges. Managing Director Zein M. Attar emphasized that the facility will serve as a launchpad for local talent and Saudi-sourced ingredients. By integrating these capabilities, Tanmiah aims to bridge the gap between regional culinary traditions and modern, sustainable food manufacturing.

Share

Comments (0)

Leave a comment

No comments yet. Be the first!