The partnership kicks off October 8 at the Las Vegas Motor Speedway, where Jiffy Lube will host the rally's ceremonial start and prologue. Beyond the event sponsorship, the company is backing the Pennzoil Challenge and continuing its long-standing support for the Honey Badgers, a Sacramento-based duo competing in the 4x4 category behind the wheel of a first-generation Toyota Tacoma.
Suzanne Clerkin, Chief Marketing Officer at Jiffy Lube, frames the collaboration as an extension of the brand's focus on vehicle readiness and driver confidence. To mark the occasion, the company is offering a promotional discount on gift cards through October 31, with a portion of proceeds directed toward the competing teams chosen by customers. The rally itself remains a unique proving ground, strictly prohibiting electronic navigation aids in favor of traditional maps and roadbooks.
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