Circana Launches AI-Driven Analysis Builder for Retail Data

The enhancement introduces two core features: a Visualization Gallery that produces exportable charts for PowerPoint, Excel, and PDF, and an AI-powered agent capable of drafting data-driven headlines in seconds. Users can query the system to customize these summaries, shifting the focus from manual report construction to strategic application of findings.

Stuart Aitken, president and CEO of Circana, noted that the tool is designed to make complex market data more accessible and actionable for clients. Robert Bird, executive vice president of Liquid AI, added that the update streamlines the workflow by allowing teams to spend less time on formatting and more time on growth-driving decisions. The release marks a strategic expansion of Circana’s Liquid Data platform, which leverages decades of consumer packaged goods and retail data to support decision-making in volatile market environments.