Whip Around Recruits Fleet Tech Veterans to Scale Operations

Mike Gross steps in as President, tasked with overseeing product strategy and potential M&A activity following his tenure at TrueCommerce. He is joined by Toby McGraw, the new Chief Revenue Officer, who brings a track record of scaling mobility firms like HopSkipDrive, and Julie Chapman, who takes the role of Chief Customer Officer after leading experience teams at IBM and Adobe/Marketo. These appointments follow an investment strategy backed by Accel-KKR, aimed at transitioning the company from a specialized compliance tool into a comprehensive fleet operations platform.

Industry pressure is driving this expansion, as operators struggle with fragmented software landscapes and mounting regulatory requirements. By integrating maintenance, safety, and compliance data into a single ecosystem, the company intends to simplify workflows for vocational and freight fleets. CEO Noah Hickey stated that the new leadership will focus on accelerating organic growth and expanding the platform’s capabilities through innovation, positioning the firm to capitalize on the shift from manual documentation to automated, AI-enabled asset management.