BenQ Expands Ecosystem at IFA 2026 with New Lighting and Accessories

BenQ’s latest hardware lineup shifts focus from raw technical specifications toward tailored user environments. The company’s new lighting portfolio includes the ScreenBar Max, optimized for dual-monitor setups, and the iScreenBar, a solution engineered specifically to integrate with the iMac’s chassis. These additions aim to address visual comfort and workspace efficiency, reflecting a broader strategy to capture the growing demand for professional desktop peripherals.

Projection and display technology remain core to this expansion, with the introduction of the W4200, TK715i, and AK900ST projectors featuring AI-driven image optimization. For monitors, the company is segmenting its offerings by user demographic: the RD Series targets software engineers, while the MA Series provides native integration for the Apple ecosystem. The MOBIUZ EX321UZ monitor for gamers also introduces color tuning based on artistic style rather than genre, marking a departure from traditional performance metrics.

Beyond visual hardware, the debut of the INFTYLAB brand signals a move into aesthetic desktop ergonomics. Designed to complement Apple hardware, the initial collection includes the Studio Arm with ZeroTune weight adjustment, the M Mouse, and the Flow Desk Mat. According to Jay Wu, President of BenQ Europe, this strategy is intended to foster a direct connection with creators and consumers by prioritizing personal experience and immersion over standardized hardware features.