Zimmermann Plants a Flag in the Heart of Paris

The campaign, captured by photographer Anthony Seklaoui and featuring model Apolline Rocco Fohrer, highlights the Valient Lingerie Gown in Dark Periwinkle. This visual takeover serves as a strategic extension of the label’s first out-of-home advertising push in the city, which began this past June.

Creative director Nicky Zimmermann’s latest collection navigates the tension between utility and romanticism. Sculptural silhouettes and structured wool suiting draw from workwear and vintage uniforms, eventually transitioning into delicate, lace-trimmed evening wear. The aesthetic leans heavily into 1920s-inflected glamour, anchored by a refreshed iteration of the brand's 'Cloud 91' handbag line. Founded in Sydney in 1991 by sisters Nicky and Simone, the house continues to leverage its signature blend of bold color and intricate craftsmanship to expand its footprint in European fashion capitals.