Haymaker, recently named one of Bon Appétit's Best New Beverages of 2026, centers on a traditional farmer’s tonic recipe featuring a full tablespoon of organic apple cider vinegar. The line includes four flavors: Citrus Ginger, Apricot Peach, Dragon Berry, and Passion Mango. Each 12-ounce can contains 25 to 30 calories and five grams of sugar, with no added sweeteners.
John Murphy, Chief Revenue Officer at Tractor, noted that the partnership with Wegmans serves as a validation of the brand's rapid growth since its January launch. The beverage has already garnered significant industry recognition, including Clean Label Project Certification and a 2026 NEXTY Award for the Apricot Peach variety. Beyond its retail performance, the company continues to emphasize its commitment to regenerative agriculture and soil health through its Farmhand Foundation.
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