Spider-Man: Brand New Day Shatters Global Records for CJ 4DPLEX

The film’s rapid ascent underscores a shift in how audiences engage with premium theatrical experiences. Since its release, the production has drawn 6.7 million moviegoers across 1,200 screens worldwide, maintaining a 40% average occupancy rate. This demand highlights the effectiveness of the "Shot for SCREENX" initiative, which integrated immersive technology into the production process under the guidance of director Destin Daniel Cretton.

By extending imagery beyond the traditional screen, the project allowed filmmakers to utilize a 270-degree canvas, moving technical immersion upstream into the creative phase. Sony Pictures and CJ 4DPLEX executives noted that this collaboration demonstrates the commercial potential of specialized formats. For exhibitors, these systems provide a distinct offering that differentiates theatrical screenings from home viewing, securing high engagement levels in 36 countries for SCREENX and 22 countries for 4DX.