The new lineup features four signature fragrances—Vanilla Sandalwood, Jasmine Pistachio, Lychee Hibiscus, and Vetiver Amber—which draw inspiration from the global communities supported by the brand’s donation programs. By removing the drying alcohols standard in traditional perfumes, the formula aims to refresh hair while smoothing flyaways and providing UV protection for color-treated or damaged textures.
Alongside the mists, the brand is rolling out the Blowout Brilliance Heat Protectant, a silicone-free spray designed to withstand temperatures up to 450 degrees Fahrenheit. The product utilizes barley and quinoa proteins to provide shine and volume without leaving heavy buildup. Complementing the styling range, the new Jasmine & Sweet Almond collection introduces a shampoo and conditioner infused with a hyaluronic complex, intended to lock in moisture for improved manageability. These additions reinforce the company’s strategy of integrating skincare-inspired ingredients into professional-quality hair care.

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