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Katy Perry’s De Soi Targets Daytime Energy With Social Spritz

Katy Perry is expanding her nonalcoholic beverage brand, De Soi, into the functional daytime market with the launch of Social Spritz. Designed to provide a gentle, caffeine-free energy boost, the new seltzer line aims to bridge the gap between traditional sugary energy drinks and evening-focused relaxation beverages.

Katy Perry’s De Soi Targets Daytime Energy With Social Spritz

Developed by co-founder and Master Distiller Morgan McLachlan, the line features a blend of adaptogens and nootropics, including ginseng, L-theanine, L-tyrosine, and vitamins B6 and B12. The formulation is intended to support focus and mood without the jitters or subsequent energy crashes often associated with stimulants. Each of the three flavors—Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger—contains 25 calories and less than 5g of sugar.

This release signals a strategic shift for the Los Angeles-based company, which previously focused on evening-oriented sparkling cocktails. By pivoting toward mid-afternoon resets and creative sessions, De Soi is positioning itself to capture a broader share of the growing functional beverage market. The products are currently available at Total Wine, select Whole Foods locations, Amazon, and the brand's website.

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