The Red Oxide hue, previously reserved for the Durango, brings a distinct, shifting aesthetic to the Charger’s exterior palette. Dodge CEO Matt McAlear emphasized that the addition is part of a broader summer campaign to move beyond standard production finishes, allowing owners to tailor the vehicle’s visual presence directly from the factory floor. The color joins an expanding list of options that includes Purple Haze, Bludicrous, and Green Machine.
Beginning next month, customers can order the finish across all 2027 Charger models for a U.S. MSRP of $695. This rollout arrives as Dodge continues to diversify its Charger offerings, ranging from the twin-turbocharged Hurricane-powered variants to the all-electric Daytona Scat Pack, all of which now feature all-wheel drive as a standard configuration.
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