The SAFE round attracted backing from prominent fintech figures, including Carson Group’s chief strategy officer Dani Fava, Woodgate Financial senior partner Jason Pereira, and Convergency Partners’ Sally George. CEO Ian Karnell noted that the capital will accelerate the firm's product roadmap, specifically targeting the development of an "Organic Growth OS" that integrates audience intelligence, campaign orchestration, and compliance automation.
Unlike traditional lead-generation methods that rely on brokers or inconsistent referrals, the platform uses fine-tuned AI models to turn firm-specific data into a repeatable acquisition system. Recent leadership additions, including COO Phil Gale, CTO Eli Gassert, and acting chief data officer Dr. Edoardo M. Airoldi, signal the company's intent to build a defensible infrastructure for wealth managers struggling to scale. For Jason Pereira, the technology addresses a long-standing industry pain point by centralizing capabilities that were previously fragmented.

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