Florida Realtors Convene in Orlando to Navigate Tech and Wealth Strategy

The event arrives as the industry grapples with rapid shifts in automation and digital security. Beyond the standard sessions on lead generation and negotiation, this year’s program introduces the Wealth Building Summit, a dedicated track designed to help agents convert current commissions into sustainable portfolios. Chuck Bonfiglio Jr., president of Florida Realtors and broker-owner of AAA Realty Group, emphasizes that the convention serves as a tactical reset for agents looking to move beyond daily transactional work toward scalable business growth.

Programming kicks off on August 18 with REBarCamp, a peer-led interactive session where attendees drive the agenda by sharing real-world strategies. The following two days feature an expansive trade floor, while governance meetings conclude the week on August 23. With sponsors ranging from local realtor associations to international entities like the Dubai Land Department, the expo highlights a broad consensus on the need for modernization. Registration remains open for those seeking to participate in the workshops at the Rosen Shingle Creek facility.