Five Finger Death Punch Taps Punch'd Energy for 20th Anniversary Tour

The partnership extends beyond traditional branding, rooting itself in a long-standing professional relationship between the band’s founding guitarist, Zoltan Bathory, and the executive team at The Neighborhood Beverage Company. Bathory, who is an investor in the parent firm’s sister brand, Once Upon a Coconut, noted that the alliance focuses on shared business philosophies rather than a standard media buy. For the duration of the tour—which concludes October 23 at Jiffy Lube Live in Bristow, Virginia—attendees over 18 can secure free samples of the gummies via QR codes displayed at venues or through the band's merchandise stands.

To capitalize on the tour, Punch'd Energy has launched "The Legacy Membership," a program offering subscribers 100 gummies monthly for a locked-in rate of $20. This membership grants users a sequential founding number and priority access to future collaborative projects between the brand and the band. The enrollment window for this founding class remains open until the tour concludes, with a final cutoff on October 31 for those receiving samples after the last show. Punch'd Energy, founded in 2015, utilizes 10 milligrams of caffeine from green coffee beans per gummy, a formula designed to allow fans to customize their intake levels.