The recognition follows a rigorous evaluation of global industry entries, marking a significant milestone for Inaba as it celebrates ten years of American operations. François de Ginestet, Director of Sales & Marketing, noted that the award validates the company's move to replicate the success of its feline-focused products for the canine market. Vice President of Operations Yoko Sakugawa added that the win serves as an ideal centerpiece for the brand’s anniversary celebrations.
Engineered for convenience, the treat features a soft texture intended to eliminate the mess often associated with traditional rewards. The formulation incorporates psyllium seed husk for digestive support and vitamin E for coat health, while keeping fat and calorie content low. Available in eight recipes—ranging from chicken to sweet potato—the product arrives in three distinct sizes to accommodate various breeds. Retail rollout begins this fall across major platforms including Amazon and Chewy, as well as select physical storefronts.
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