Standlee Shifts Equine Nutrition Focus to Forage-First Methodology

Since 1981, Standlee has operated a vertically integrated seed-to-feed model, but the new framework formalizes how that expertise reaches the consumer. Rather than competing with the noise of modern additives, the program emphasizes that equine physiology is designed to thrive on consistent, high-quality fiber. Jessica Wright, vice president of marketing, notes that the initiative serves to demystify feeding strategies for owners who may be overwhelmed by industry trends.

To support this shift, the company is rolling out an extensive educational library covering forage quality, seasonal adjustments, and digestive mechanics. Scott Plew, president of Standlee, maintains that forage is not merely a dietary component but the essential anchor of any successful feeding program. The company intends to expand these resources through digital content and expert insights, aiming to bridge the gap between field-grown products and the daily feeding routines of horse owners across North America.