CINC and Follow Up Boss Deepen Integration for Real Estate Teams

The update connects CINC’s consumer behavioral intelligence—including property engagement and site activity—with Follow Up Boss’s relationship management tools. Agents can now refine search criteria, adjust map-based listing areas, and review MLS inventory without leaving their CRM, ensuring that client data remains synchronized as buyers shift their preferences.

Beyond search management, the integration grants agents greater control over automated communication. Users can monitor CINC AI-powered conversations and mute outreach the moment they decide to take over a lead personally. According to Shawn Craig, Head of Marketing at CINC, the objective is to move beyond simple lead volume by providing agents with the tools to track intent and maintain engagement throughout the entire home-buying journey. The new features are available immediately for teams currently utilizing both platforms.