PulsePoint Adds NPI-Level Precision to Google and Microsoft Search

The integration addresses a persistent gap in healthcare marketing: the lack of specialty precision and auditability in standard search engine audiences. By deploying its DirectMatch technology, PulsePoint enables brands to identify and reach specific verified practitioners rather than relying on generic user profiles. This capability aligns search activity with the company’s broader omnichannel ecosystem, which already spans social, EHR, display, connected TV, and audio channels.

Ezra Suveyke, Chief Product and Technology Officer at PulsePoint, noted that search remains the primary environment for clinicians evaluating emerging therapies and clinical guidelines. Beyond initial targeting, the updated Audience Manager provides granular Physician-Level Data reporting. This allows marketers to track engagement metrics—such as specific keywords and timestamps—directly to individual NPIs. For brands managing complex media mixes, the HCP365 platform further unifies these search insights with the rest of their outreach, facilitating optimization decisions based on confirmed clinician behavior.