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Rep Data Elevates Three Executives to Fuel Platform Expansion

New Orleans-based Rep Data is restructuring its C-suite, elevating Ashley Burkardt to Chief Operating Officer, Ricky Odello to Chief Revenue Officer, and Ryan Rothe to the newly minted role of Chief Growth Officer, as the company pivots to scale its integrated market research platform.

Rep Data Elevates Three Executives to Fuel Platform Expansion

Burkardt, who joined the firm in 2023, transitions into the COO role after managing the operational integration of recent acquisitions including SightX, ReDem, and OWL Solutions. She will now oversee the company’s global delivery and technology platforms. Her background includes a tenure at Lucid, where she managed North American delivery during its acquisition by Cint.

Ryan Rothe moves from his previous post as Chief Revenue Officer into the Chief Growth Officer position. In this capacity, he will focus on long-term strategy, including market expansion and strategic partnerships. His industry history encompasses leadership roles at Qualtrics and Research Now. Meanwhile, Ricky Odello, formerly the Executive Vice President of Sales, steps into the Chief Revenue Officer role. With nearly two decades of experience, including previous stints at Cint and Survey Sampling International, Odello is tasked with directing the firm's commercial strategy and global sales operations.

These leadership shifts arrive as Rep Data transitions toward a unified research model that merges fraud prevention, survey programming, and AI-driven workflows. CEO Patrick Stokes noted that the appointments are designed to support the firm's next phase of growth, emphasizing the need for a cohesive executive team capable of managing the complexity of modern data collection for the company's base of over 750 global organizations.

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